The Explainer videos are short videos which help you to illustrate Complex topics in a simple way with more engaging and understanding even less than in 2 minutes about your company. Also highlights your products and services in effective tactics. Even explainer videos help to generate leads, fast brand awareness, increase user retention, decrease bounce rate, high conversions etc.. For implementing these things you have to choose the best explainer video company.
Show Your brand personality — Yes, we can write it in the tone of your script, include visual styles that reflect your character, and also can use animation in explainer videos.
Show off the benefits first-hand– This is the biggest benefit of explainer videos. You can show off the benefits of your product or service first-hand, such as a brief product intro or a walk through of your software. Which helps people to see what they’re buying and will put many of their doubts to rest.
Multiple Uses– Once you make an explainer video with a creative explainer videos company then you can use it in a number of different contexts. You can post it on your YouTube channel, you can embed it into the homepage of your website, you can use it as a feature of your landing page, or even incorporate it into slideshow presentations. They’re short as well as universal enough to transfer easily.
In the present digitized world, you need to pass on your contribution in a creative manner that genuinely moves your objective market. Explaining a new product or service is quite hard. Through this creativity we can drive the right audience to change over, and nowadays we can do it in a simple way. Do you know? Answer is here, The appropriate response is an “explainer video“. You know the videos which explain your product or service in 60-90 seconds. With an explainer video more chances to grab user retention on your social media platforms. Explainer Videos are both informative and catchy and furthermore impart best what your organization offers. Likewise associations use explainer recordings to build your web traffic and produce better ROI. So here we are experts in explainer recordings. Just you need to type on Google “Explainer video Company in India‘‘ Then you get our organization profile.
There are multiple reasons and advantages too. why we ought to make explainer videos for our business. We make certain about this subsequent to perusing this article. You get the arrangement of which organization is smarter to make your “Explainer videos company”. Presently, without getting much energy and additional time. How about we start the subject.
Why do you have an Explainer Video– – As us all have involved plans. So we don’t have a great deal of time to scrutinize the substance. Through a fair explainer videowe can without a doubt get the outline about the subject without investing a lot of energy and time. We, An Animated explainer video production company, Antimopedia have imaginative colleagues who realize how to make remarkable explainer recordings as demonstrated by client’s organizations and spending plan.
Make Easy Explanation of Complex Topics– With the explainer videos we can easily understand the complex topic within some seconds also without spending a lot of time and energy. Apart from this keep in mind whenever you make your Animated explainer video, content must be unique.
Give Personal Touch Of Character Animation— To be honest! Not all the explainer video companies create high quality animation and if characters don’t move properly and not look alive in explainer videos maker, So there is something missing and which is creativity, through this your video won’t be so engaging on social media. Meanwhile, you get less than view on that. But we guarantee that we always use animated characters in videos.
Grab Audience Attention– Attention in today’s day and age is an asset. It is incredibly challenging to get a notice of people. Because every business wants to get the audience’s attention on their social media platforms or websites. But this is only possible with a creative organization.
Increase your Web Traffic– From Google prospective, Do you know Google loves video content more incompatible to text context. Google or other search engine users are 50
percent more likely to find your site if you integrate video in your Web content. Also your users spend much time on your website if your video is interesting and catchy.
There are good reasons why you wouldn’t eat steak for breakfast or drink a hot cup of joe to quench your thirst. It doesn’t mean you will stop being a huge coffee geek or that you can’t appreciate a nice, juicy cut when appropriate. It just means that different foods fulfill different appetites.
The same thing happens with explainer video types!
Certain videos appeal to some marketing objectives better than others. And with so many different styles of videos out there, it can be easy to fall into a bit of analysis paralysis. Leaving you unsure of the most effective one to take for your business or current marketing campaign.
This piece is here to fix that! We’ll go over different cartoon styles meant for marketing purposes, reviewing their particular strengths and how to use them best.
1. On Making Amazing Animated Explainer Videos
One important point to make before going through that list is that style alone doesn’t make an awesome animation.
While different types of animation styles or live-action footage can indeed resonate better with some audiences, there are several important characteristics that most types of videos used in marketing should address in some way or another.
Quality: Online, people will gauge the reliability of your product or service by the quality of your content. Making the right first impression with high-quality content is paramount.
Targeting: Generic videos are quickly dropped and forgotten about. Building explainers with precise target audiences in mind is a great way to have them work as intended.
Branding: Color selection, logo placement, jingles… all these branding elements are present and used expertly in the different cartoon styles that work for marketing purposes.
Rhythm: Pacing is critical in explainer videos. Timing the action and story just the right way helps keep audiences entertained and engaged until the end.
Message: A video that lacks a clear message, or isn’t able to convey it clearly, can’t live up to their company’s expectations.
Doubtless, having a reliable team of professionals to get this covered will make it easier. Need help creating explainer videos? Don’t hesitate to contact us!
2. 15 Effective Types of Animation Styles
Now that you understand the main aspects that make these videos great, it’s high time we jumped into the meat and potatoes of the piece and review 15 different cartoon styles:
2D Character Animation
Motion Graphics Animation
Screencast Video Style
Live-Action with 2D Animation
Mechanical Video Animation
Plexus Video Animation
Each of these different types of animation styles is used in today’s marketing, depending on the company’s size, audience, or industry. So let’s break each one down and see what makes them great.
3. 2D Character Animation
It isn’t surprising that we start this list with 2D animation, as it is one of the most popular and broadly implemented explainer video types in use today. And for a bunch of good reasons too!
Here, both characters and scenes are created in a two-dimensional space, using perspective to give the illusion of depth. The 2D animation video style is highly versatile, allowing for insane customization that, when done right, leads to an emotion-evoking piece that can appeal directly to its intended audience.
4. Motion Graphics Video Style
Similar to 2D character animation, motion graphic animations are primarily characterized by being engaging and straightforward.
It’s an ideal style for companies trying to showcase complex products or services – like in the tech industry – as the style works wonders at visually synthesizing huge amounts of information, quickly and effectively.
In these types of videos, clever use of graphics help illustrate your message, without getting in the way or distracting from the intended marketing goal behind it. Fresh, colorful, and dynamic, motion graphic videos hook viewers from the get-go.
5. Whiteboard Animation
One of the most used types of animation styles for B2C and B2B. The whiteboard style provides the perfect platform to delve deeper into a product, service, or process’ details. It consists of simulating black-line graphics being drawn on a white background, illustrating the concepts or ideas in play.
The popularity of this explainer video type lies in its effectiveness, as the dynamic graphics and animations do a great job of delivering complex messages while keeping the audience engaged. Using a streamlined type of cartoon style that results in a straightforward and to-the-point finish.
6. 2.5D Animation Style
The main draw behind this video animation style is to simulate a 3D environment. The technique consists of layering objects to create a more sophisticated and fluid piece – Like watching cut-outs moving in a 3D-like space, even though every element is designed in 2D.
It combines all the benefits of a motion graphics animation but, since it emulates a different cartoon style, its visual effect delivers a more unique, professional, and engaging piece. And it does it without the added hassle and expense of 3D animation.
Video content is becoming very important for your online marketing strategy. Explainer videos are videos that, in the form of a short, easy-to-digest cartoon or animation, illustrate your business, goods, or services to your ideal client.
If you execute the best strategy to attract and engage your audience, including the explainer video, then it leads to greater returns compared to any other approach.
We will look at the typical elements of explainer videos in this article, how to make them, and where you can use them to promote your business.
Elements of an Explainer Video
Explainer videos usually consist of one or more of the following elements:
1. An animation representing the ideal customer, the problem the customer has, and the solution that the product or service delivers.
2. A voiceover telling the story as represented in the animation.
One of the reasons marketers enjoy explanatory videos is that speaking, actors, or other potentially expensive components do not need to be in front of a camera. Best of all, in order to make one, you do not have to be a videographer.
You can use online services and apps like PowToon, GoAnimate, and RawShorts to build it if you like the feel of an interactive, cartoonish explainer video. The trick to services like this is to check for those that allow you to download your video without any watermarks after it has been generated so that you don’t have to pay for the subscription-only to share your video.
Where to Use Your Explainer Video
You will want to promote it as much as possible once you have produced your first explainer video so that you can meet your target customer base. The following are some of the best places to use your explainer video.
1. On the landing page for your product or service.
2. On your Facebook page.
3. On your Twitter profile.
4. On YouTube.
If you want a good video for your product and but you’re not ready to jump in front of the camera, try explainer videos. Animtopedia provides you best explainer video services. With the support of Explainer Videos, you can able to show what you do to your customers instead of just telling them through words.
The internet is flooded with videos every single second. With the help of videos, lots of people learn lots of things very easily. According to the research 80% of the total internet traffic increase by videos.
If you are not harnessing the power of videos, you are losing out on a big opportunity. There are several types of videos that can assist you in achieving your objective.
Explainer videos are short online marketing videos used to illustrate the product or service of your business. These videos are often placed on a landing page, your website home page, or a prominent product page.
Explainer Videos are both insightful and educational and convey what the business offers best. To improve web traffic and generate better ROI, organizations also use these videos.
An explainer video is a powerful tool that helps to get the attention of viewers. We are more attracted to entertainment videos than traditional web content. It commands you to watch it when your mind looks at a convincing animated video. That’s because it awakens your imagination and provides you with an exciting platform for understanding new ideas.
2. Easy Explanation of Difficult Topics-
Explainer videos explain the content in a simple way so that people can understand lots of things very easily. An animated video explainer is an efficient tool for getting your character into a real-life situation that connects to your brand. Your audience will have fun watching your characters face challenges and how they overcome the problem.
3. Increase Web Traffic-
According to the research 70% of users more likely to find your site if you integrate a video into your content. In addition, if the video is interesting, users can spend more time on your website. This helps to boost your search engine ranking and organic traffic.
4. Restores in Consumer’s Mind-
If your videos have an immensely valuable message that will increase the chances of them taking action will increase. Explainer video not only breaks down the concepts for your audience but also sticks to the minds of your viewers. You get a lot of Return on Investment.
5. Connect and build a Relationship-
In the world of digital marketing, establishing a relationship is crucial. Without having loyal followers who trust you and your offerings, you should not expect a sustainable income. Those faithful followers are the ones who regularly buy the product from your company.
If you’re looking into getting your own explainer video, or you’re still wondering how explainer videos help businesses feel free to contact us at Animtopedia. With any questions you have about illustrating videos or helping you create one, we are more than happy to help.