For each and every brand, a logo plays a crucial role in its development and reinforcement. Over time it can even lead to instant recognition of the brand. Part of this process depends on repetition. But there’s also how the logo is presented. And a logo animation is one of the most compelling ways to make an impression on your audience.
What is a logo animation?
Usually when you see a logo it’s static and takes the form of an image, wordmark, or emblem. Or a combination of these. A logo animation is likely exactly what you think of when you hear the term. A logo with effects and animations added. These range from simple dynamic effects to complete short video presentations. It just depends on how they will be used.
What kind of logo animation do you need?
The type of logo animation(s) that you create for your brand will depend on a few things. A shortlist of these factors includes:
- Your niche and brand personality
- Your business goals
- The logo animation’s placement
You may want to have multiple logo animations on hand if you’ll be using them in different placements and with different audiences. Or simply variations that are faster or slower. Whatever your needs, working with a professional design service is a great idea to ensure that you get high-quality outputs. Especially in the early stages when you’re needing to see multiple iterations to figure out which will perform best for your brand. Kimp Video offers subscription video design, for a flat monthly fee. And many of our clients use the service to get logo animations, as well as the marketing videos that they include their logo animations in.
A logo is more than an image. it’s the identity of a business and represents all that it believes in and dreams of. It is meant to set you and your business apart from the rest. This obviously means that designing a high quality logo is of immense importance in the entire branding process of your business. Don’t understand the power of a logo yet? Well, imagine the golden arches of the M of McDonald’s logo, the Nike swoosh and the Coca-Cola font – don’t you find yourself associating these with the companies whenever you see them? Yes, that’s the power of a high quality logo – it makes brands memorable!
What are the perks of a logo animation?
Broadly speaking a logo animation can help you with brand recognition and engagement. But let’s break that down further and look at some of the specific perks of getting a logo animation:
An animated logo will get the attention of your potential customers. And hold it for much longer than a static logo will. The more creative you get with the animation, the more you can count on your audience appreciating that creativity. And feeling curious about the content you’re sharing.
Creating and enhancing brand awareness
For any brand, increasing brand awareness is an important goal. Since animated logos are better at engaging consumers, they also ensure that more people associate your logo with your brand. And in turn the different products, services and marketing messages that you share. A logo animation company serves as a bit of emphasis, just like an exclamation mark.
Conveying brand personality
Logo animations help further your efforts to build an emotional connection and relationship with your customer. This can be achieved through a combination of effects, animations and music or sound effects. To this end you can even consider coming up with a marketing video that shares the story behind your logo, so that your logo animation is that much more meaningful.
Generating higher ROI
The more people engage with your brand, the higher ROI you’ll see in your marketing. This is because your bounce rates will be much lower, if your audience finds your content to be engaging. And this means that they’ll stick around long enough to learn more about what you have to offer.