Top 5 Best Explainer Video Styles for Your Business.
Great stories consistently catch consideration. What’s more, on the grounds that explainer recordings end up being a successful method to recount tales about organizations, an ever increasing number of organizations have begun utilizing recordings to connect and recount their story to their intended interest group.
You realize that recordings can help support your transformation rate. The privilege explainer video will address your intended interest group straightforwardly and connect with them. It’s an attempted and-tried technique that effective organizations depend on. Dropbox encountered an increment in change rate when they set a video on their landing page. It can happen to your business as well!
Along these lines, you have chosen to make an explainer video for your organization. The inquiry is, what is the liveliness style that will suit you?
We understand how difficult it can be to choose the best animation style for your business. You would have to consider a wide range of styles and the costs involved. You must choose between motion graphics or cartoons and take your audience into consideration. There are so many factors to consider, but with a bit of research, you will find the best explainer video style for your business.
What are the different types of animation videos?
First of all: every style is special and has its own benefits and weaknesses. Some might be innovative, and some can be extremely direct. A few styles may oblige a more youthful crowd, while some will be more valued by experts. Each style is not the same as the others, so you should gauge which is proper for your business.
Obviously, you need a remarkable video that discussions about your business adequately, so you can tolerate outing. In the event that everyone in your line of business is utilizing whiteboard recordings, you can break the standard and decide on a 3D video. Consider what you need to achieve and work from that point.
Time to choose the best explainer video style for your business. Here are the normal movement styles that you can look over, and their upsides and downsides:
- 2D Animation
2D animation is the most creative video style. It is a technique where an image is followed by another image in a slightly different position, thus creating a flat image that moves. 2D animation gives you a lot of control over the result as you get to pick the colors and characters you want. You decide whether the main character is male or female and if their hair will be blonde or brunette. You dictate what the characters will look like.
The best part is there no downside to using 2D animation. For most scenarios, 2D animation is a safe choice. It is popular with businesses because it is flexible, giving you a lot of options.
- Whiteboard Animation
A whiteboard video uses the stop-motion technique to show an artist illustrating a story on a whiteboard or any similar surface. Whiteboard videos deliver information straight to the point and work best for an audience aged 25 and up. This style engages viewers and sparks their interest in a simple but effective way.
The disadvantage of using whiteboard videos is that you have limited choices in color and animation. Since it is structured without fancy colors and details, it doesn’t appeal to younger audience. If you want to convey your story straight to the point, without needing to impress young people, then whiteboard animation may be for you.
- Interactive Video
An interactive video is a video presentation that can take the input of the users to perform specific actions. Interactive videos may connect the users to external websites and let them answer surveys or select channels for additional information. This provides an immersive experience for the viewers and engages them for a longer amount of time. It allows for communication between you and the audience, so you can receive insights about your viewers.
Creating an interactive video is not cheap. Since you layer additional content on top of your video, the cost will be higher. Aside from this, your video might take longer to load. A long loading time will turn viewers off, presenting a risk to your conversion rate. If your budget is limited and you don’t want your video to affect your site’s loading speed, you might want to consider other animation styles. But if your goal is to keep your users engaged in your video, this will be an excellent choice. See link below for a live example:
Movement designs are liveliness that makes a figment of development and is joined with sound to make an explainer video. Movement realistic recordings are very much like whiteboard recordings. They present your story in an unmistakable and direct way, yet dissimilar to whiteboard recordings, they can be more beautiful. They don’t utilize representations; however you can modify the tones and the text styles that will be utilized.
Movement recordings are not as inventive as other liveliness styles. Indeed, they are clear, viable, and direct, yet they don’t get A for inventiveness. Movement realistic recordings are best for a develop and expert crowd, particularly in case you’re attempting to examine a convoluted theme.
On the off chance that you need to contact a more youthful crowd, or in the event that you need to include greater inventiveness along with everything else, you should avoid the movement realistic video.
- 3D Animation
If you have the time and the resources, and you want a very interesting video for your webpage, then 3D is the best animation style for your business. It has everything that you are looking for. It is customizable and colorful and grabs the viewers’ attention immediately. 3D animation videos stand out, and viewers will remember them.
The major disadvantage of 3D animation videos involves the cost. Because they are of higher quality than all the other animation styles, you will have to spend more for them. They also take longer to create since the process requires a lot of attention to details.
If your goal is to stand out and impress your audience, 3D animation videos will be perfect. However, if you have a limited budget, you might want to choose from the other animation styles.